Repurpose long-form content into social posts
Ingests existing content — podcasts, videos, blog posts — and generates dozens of on-brand social posts using the hooks and angles that have historically performed best for your specific audience. Better than a generic caption writer because it learns what works for your brand rather than producing the same output as everyone else.
Pricing plans
| Directr tier | B | S | S | A |
| Price | From $119/mo | From $99/mo | From $249/user/mo | From $29/mo |
| Free tier | None | Free trial | Free trial | Free trial |
| API access | ✗ | ✓ | ✓ | ✓ |
One of the original social media scheduling platforms, now with OwlyWriter AI generating captions, repurposing top-performing content, suggesting trending topics, and creating posts directly from URLs. Broad platform coverage, enterprise analytics, and enough team workflow features for mid-size social media operations that need everything in one place.
Full-suite social media management built for teams that need publishing, engagement, analytics, and listening in one place. AI Assist generates captions and full posts, sentiment analysis surfaces what's resonating, and competitive benchmarking shows where you stand. The standard choice for marketing teams with real social media operations to run.
Generate static, video, and banner ads optimised for actual performance — trained on data from billions of ad impressions rather than just what looks good in isolation. Integrates directly with Meta, Google, and LinkedIn ad accounts. For teams running paid social at volume, faster creative production with predicted performance scores before anything goes live.