Home / Marketing / Pencil
Pencil

Pencil

Free tier available

AI ads with performance prediction

★★★★4.2
From $14/mo

About Pencil

Generate video and static ad creatives, then get a predicted performance score before you launch — backed by data from over $1 billion in tracked ad spend. Works with Meta, TikTok, and Google. The combination of creation and prediction in one tool is genuinely useful for performance marketers who'd rather test ideas before spending budget.

Ad creativePerformance predictionVideo ads
Starter
$14/mo
  • 6 free ads on signup
  • Static + video ads
Growth
Best value$119/mo
  • 50 ads/mo
  • Performance prediction
  • Meta + TikTok
Scale
$299/mo
  • 200 ads/mo
  • API access
  • Priority support

How Pencil compares

Pencil
Madgicx
Brand24
Sprout Social
Rating
4.2
4.6
4.5
4.4
Reviews1965,700
PriceFrom $14/moFrom $44/moFrom $79/moFrom $249/user/mo
Free tier6 free ads on signupFree trialFree trialFree trial
API access
WatermarkNoNoNoNo