Pencil
Free tier availableAI ads with performance prediction
About Pencil
Generate video and static ad creatives, then get a predicted performance score before you launch — backed by data from over $1 billion in tracked ad spend. Works with Meta, TikTok, and Google. The combination of creation and prediction in one tool is genuinely useful for performance marketers who'd rather test ideas before spending budget.
Pricing plans
- 6 free ads on signup
- Static + video ads
- 50 ads/mo
- Performance prediction
- Meta + TikTok
- 200 ads/mo
- API access
- Priority support
How Pencil compares
| Directr tier | B | S | S | A |
| Price | From $14/mo | From $99/mo | From $249/user/mo | From $29/mo |
| Free tier | 6 free ads on signup | Free trial | Free trial | Free trial |
| API access | ✓ | ✓ | ✓ | ✓ |
Alternatives to Pencil
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Generate static, video, and banner ads optimised for actual performance — trained on data from billions of ad impressions rather than just what looks good in isolation. Integrates directly with Meta, Google, and LinkedIn ad accounts. For teams running paid social at volume, faster creative production with predicted performance scores before anything goes live.